Built.com is a U.S.-based direct-to-consumer (DTC) nutritional snack brand focused on high-protein, great-tasting products — especially protein bars and puffs designed for active, health-minded consumers. The brand positions itself as “bringing unexpected joy to protein snacking” with bold flavors and satisfying textures, moving beyond traditional protein bars to products like BUILT Puff, a marshmallow-style protein snack.