Born in 2009, the brand Aurelia is a part of ADITYA BIRLA FASHION AND RETAIL LIMITED. They started their journey with W, the brand in the Indian retail space that offers 'Indian contemporary' women's wear. Next was the brand Aurelia, with an aim to make Indian wear more intriguing, affordable, and easy to wear for modern Indian women. Aurelia re-defines Indian Ethnic by staying in the realm of traditions, yet adapting some modern influences. The brand has successfully expanded its retail footprints in the country with over 500+ standalone stores across 90+ cities. Aurelia also opened its flagship outlet in Sri Lanka & Nepal and looking forward to making its presence in many more countries. Aurelia's mission is to increase brand accessibility via brand presence at various points through associating with different sales channels. We wish to become the leading brand in the Indian wear segment and celebrate the effortless beauty of womanhood. We cater to the quintessential Indian woman, who seeks a branded experience with consistent, good quality products with great fit and sharp pricing. Starting from a basic to occasion-ready, casual to formal, day to night, Aurelia has a fusion approach that is a combination of modern silhouettes with the perfect mix of traditions and culture.