Athleta is a women's activewear and athleisure brand owned by Gap Inc. that was founded in 1998. It offers clothing for various activities like yoga, running, and travel, and emphasizes style, performance, and sustainability, with a mission to empower women through its products and initiatives, such as the "Power of She" platform. Athleta is also a certified B Corp, which means it is committed to using business as a force for good.